2026.08.01

Hakodate Food Tour: Seicomart, Lucky Pierrot & Nemuro Hanamaru in One Day

Yagichan

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Yagichan

“I’m eating every Hakodate specialty today” — that was the plan. Seicomart for breakfast, Lucky Pierrot for lunch, Hanamaru for dinner — I conquered them all. Fair warning: this Hakodate food report might make you overeat.

📌 What This Article Covers

What makes Seicomart (aka Seicoma) so good — the real story behind Hokkaido’s soul-food convenience store
Trying Lucky Pierrot’s Chinese Chicken Burger and omelette rice
A report from Nemuro Hanamaru’s Hakodate branch — conveyor-belt sushi (quality, must-try picks)
A sample route for a full-on Hakodate food crawl

① Seicomart (Seicoma): Hokkaido’s Soul-Food Convenience Store
② Lucky Pierrot: I Ate Both the Chinese Chicken Burger and the Omelette Rice
- Chinese Chicken Burger
- Omelette Rice
③ Nemuro Hanamaru Hakodate: Conveyor-Belt Sushi With Real Sushi-Restaurant Freshness
Summary: A One-Day Hakodate Food Crawl Plan
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① Seicomart (Seicoma): Hokkaido’s Soul-Food Convenience Store

Fries with cheese sauce bought at Seicomart

For anyone traveling around Hokkaido, Seicomart (commonly called Seicoma) is impossible to avoid — in a good way. This Hokkaido-born convenience store chain runs over 1,100 locations across Hokkaido, and its in-store “Hot Chef” counter is the main reason people love it.

Katsudon (pork cutlet rice bowl) from Seicomart's Hot Chef counter

Freshly fried potatoes and katsudon available from the morning — that’s the biggest thing setting it apart from national chains. It’s cheap and generous in portion, too. I relied on it nearly every day during my time in Hokkaido.

Seicomart highlights: The Hot Chef katsudon, fried chicken, and potato items are especially worth trying. Their private-label Hokkaido milk and soft-serve ice cream are also excellent. With locations even on remote islands and in mountain areas, Seicomart is basically a lifeline for any Hokkaido trip.

② Lucky Pierrot: I Ate Both the Chinese Chicken Burger and the Omelette Rice

Lucky Pierrot (nicknamed Rappi) is Hakodate’s local burger chain. This time I went after both of its two signature items.

Lucky Pierrot trivia: Founded in 1987, this Hakodate original burger chain has 17 locations total, all in Hakodate and the surrounding area (13 within the city). The first store was the Bay Area Main Store. The signature items are the Chinese Chicken Burger (nicknamed Chai-Chiki), packed with sweet-and-spicy fried chicken, and a mug piled high with Raki-Pote fries. The biggest draw: you can only get it in Hakodate.

Chinese Chicken Burger

Sweet-and-spicy fried chicken, crisp vegetables, and a special sauce. One bite in, and I seriously wondered why this isn’t available anywhere else. The bun pairs with it almost too perfectly.

Omelette Rice

This omelette rice is no joke — 300g of rice topped with 4 eggs. The ketchup rice has a nostalgic, retro flavor, and the portion is big enough to make you think you’ll need to skip your next meal. It’s just as popular as the burger.

Choron

I ordered both the burger and the omelette rice by myself, and sure enough, I couldn’t finish them (lol). Next time, I definitely want to come with someone and share, so we can work through the whole menu together.

③ Nemuro Hanamaru Hakodate: Conveyor-Belt Sushi With Real Sushi-Restaurant Freshness

Exterior of the Nemuro Hanamaru Hakodate location

I wrapped up the day at Nemuro Hanamaru’s Hakodate branch. It’s a popular conveyor-belt sushi chain that started in Nemuro, serving fresh Hokkaido-sourced fish at conveyor-belt sushi prices.

Hand roll topped with tempura-fried small fish, grated daikon and scallions at Nemuro Hanamaru

Miso soup with crab, and a hand roll wrapped around tempura-fried small fish. Together with the Hokkaido-sourced ikura (salmon roe), scallop, and crab, the quality holds its own against high-end sushi restaurants in Tokyo. This goes well beyond what you’d expect from conveyor-belt sushi.

Nemuro Hanamaru Hakodate: Key Info

Features: A popular conveyor-belt sushi chain that started in Nemuro, Hokkaido
Must-try: Ikura (salmon roe), scallop, crab, uni (sea urchin) — all from Hokkaido
Heads up: Expect a line on weekends and during peak tourist season. Aim for right after opening or a weekday visit

Can I get Lucky Pierrot outside of Hakodate?: No — Lucky Pierrot only has locations in Hakodate city and the surrounding area (17 locations total). There are no branches in Tokyo or elsewhere, so it’s a treat you can only get when you visit Hakodate. That’s exactly why it’s so beloved by tourists and locals alike as a must-eat when you’re in town. The Bay Area Main Store, the original location, is also easy to visit alongside sightseeing.

What should I order first at Lucky Pierrot?: The one you can’t skip is the signature Chinese Chicken Burger (Chai-Chiki) — the sweet-and-spicy fried chicken and crisp vegetables are a perfect match. Order a mountain of Raki-Pote fries on the side. The hearty omelette rice is popular too, but if you order several dishes solo, you likely won’t finish them all, so I’d recommend sharing with a group to work through the specialties.

Does Nemuro Hanamaru get crowded? How do I avoid the line?: Nemuro Hanamaru is hugely popular with visitors from outside Hokkaido too, and a line is almost guaranteed on weekends and during peak tourist season. If you want to skip the wait, your best bet is going right when it opens or visiting on a weekday. The Hakodate area has locations such as the Kiraris Hakodate branch. The Hokkaido-sourced ikura, scallop, crab, and uni are well above conveyor-belt sushi standards, so it’s worth the wait.

What’s the trick to eating your way through Hakodate in one day?: The key is not ordering too much at any single meal. Spread it out — a light breakfast from Seicomart’s Hot Chef counter, Lucky Pierrot for lunch, and Hanamaru for dinner — and stick to one or two specialties per stop, and you can manage it without overdoing it. Every one of these places serves generous portions, so sharing with a group lets you try more variety. Plan in Hasegawa Store’s yakitori bento for the next morning too, and you can knock out Hakodate’s food scene in one go.

Summary: A One-Day Hakodate Food Crawl Plan

✅ The Hakodate Food Conquest Route

Morning: Hokkaido-quality breakfast from Seicomart’s Hot Chef counter
Midday: Chinese Chicken Burger or omelette rice at Lucky Pierrot (both is a stretch)
Evening: Enjoy Hokkaido’s seafood at Nemuro Hanamaru
Finale: Hasegawa Store’s yakitori bento (the next morning)

What makes Hakodate’s food scene so strong isn’t that it’s “famous tourist-spot dining” — it’s that it’s rooted in local culture. Seicomart, Lucky Pierrot, and Hanamaru are all places locals use every day, and that’s exactly what makes the experience so great for visitors too. If you make it to Hakodate, I highly recommend trying to conquer them all.

Hakodate Food Tour: Seicomart, Lucky Pierrot & Nemuro Hanamaru in One Day

① Seicomart (Seicoma): Hokkaido’s Soul-Food Convenience Store

② Lucky Pierrot: I Ate Both the Chinese Chicken Burger and the Omelette Rice

Chinese Chicken Burger

Omelette Rice

③ Nemuro Hanamaru Hakodate: Conveyor-Belt Sushi With Real Sushi-Restaurant Freshness

Summary: A One-Day Hakodate Food Crawl Plan

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